Utilities Need to Embrace Solar Power

The rise of solar power has caused an undeniable disruption within the energy market. With gradually rising costs for electricity, business owners and industries are consistently lean towards solar power and its obviously increasing value. According to several reports since the middle of 2014, over 40,000 businesses have set up more than 4,000 megawatts of commercial solar PV in the nation.

Many, however, question if it’s worth investing into solar panels compared to other green energy options out there, and whether solar energy is going to save them money in the long run. Many think that utility companies need to become those information sources for people. Some data confirms that US consumers trust utility companies for obtaining energy pertaining information. At the same time, utilities have the necessary tolls to calculate adequate savings programs for the customers. This means that utilities should not treat solar as their competitor, but act as a knowledgeable source of information with tools for analysis for the consumers to tell whether they will benefit from solar installation and how.

Presently, the solar cell industry is booming, there’re new technologies, tools for thin-film measurement, etc. that persistently bring solar cell costs down. The difficulty now lays in misunderstanding or lack of information about solar panels and individualized analysis for the consumers that may increase their benefits after installing solar panels. Utility companies have this valuable information at their fingertips and can act as a mediator between consumers and solar power companies.

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